Sweet Freedom Dark and Original
I absolutely love the names that companies come up with when naming their products. Sweet Freedom sounds like I’ve just given up my worldly goods Eat, Pray, Love style to jump on a plane to Fijian paradise and lay in the sun sipping on cocktails and eating chocolate cake with nothing to worry about. Whilst I wish I could do that, do you know what I’d really be thinking…’I bet this chocolate cake has a lot of calories, it so sweet’ or ‘this cocktail is delicious, too bad its full of sugar’. Sugar makes us feel guilty, for example, I’ve cut down my tea intake due to the amount of sugar I put in (two, oops!), but there is no other way to get that sugar hit minus the calories right?!
Wrong! I was recently sent Sweet Freedom* to trial and to say I’m a convert is an understatement. I can’t get enough of this stuff. Essentially it is a natural syrup made 100% from fruit (apples, grapes and carob) with 25% fewer calories than sugar and is low in fructose. It’s naturally better for you than artificial sweetners and is suitable for vegans/vegetarians, those on a low G.I diets (no more pesky sugar highs and lows!) and great for diabetics as part of a healthy diet. Almost sounds too good to be true right? Well it isn’t.
There are two varieties Original Sweet Freedom (the lighter coloured syrup), which you can use to sweeten pretty much anything due to the neutral sugar like taste. One teaspoon of this in my tea is enough to take the bitter edge off and tastes like I’ve put in two sugars. Sweet Freedom Dark has a richer, brown sugar like flavour. It tastes good on pancakes, porridge and toast, but not so great in tea. I’m thinking of using it to flavour an upcoming granola recipe (check out the SF website for some fab recipe suggestions). Sweet Freedom suggest using 25% less gram for gram than sugar, so if a recipe has 100g of sugar use 75g of Sweet Freedom. This is perfect if you are calorie conscious or like to indulge but want to cut down your sugar intake.
At £2.99 for 350g, they are both an affordable addition to your cupboards, especially if like me you aren’t that keen on honey to sweeten your porridge. Located on the sugar shelf you can buy from supermarkets Waitrose, ASDA and Morrison’s or online at ocado.com/waitrose.com. Since 2010, one or both varieties have won at least one gold star award each year at the Great Taste Awards (GTAs). The GTAs are the Oscars of the food and drink world, so you have to be at the top of your foodie game to win one, let alone two. I’ve also learnt that Sweet Freedom are set to add to their product line up with the aptly titled Choc Shot – a revolutionary liquid chocolate! Suitable for making dreamy hot chocolate sans lumps and sweetened with the magic ingredient that is SF, I reckon it’s set to be a store cupboard staple, not just for drinking. I can’t wait to try it.
So there you have it, instead of sugar I reach for Sweet Freedom. Radical enough that it’s knocked my guilty sugar feeling on the head. One sugar hit, no waiting. All this talk has made me thirsty so I hope you’ll excuse me but I’m off to make a cuppa.
Care to join me?
Levanah
xoxo
*PR Samples
